realme ranks among the Top 6 smartphone brands globally: As per Counterpoint
- realme took three years to accomplish this milestone since its inception in 2018
- realme reached the landmark of hitting 100 million in cumulative shipments since its launch
- realme reached 50 million units in cumulative shipments in India in Q2 2021, the fastest by any brand so far in India.
- realme led the India market in 5G smartphone shipments, capturing more than 22% share in Q2 2021, as per Counterpoint.
Kathmandu, September 22, 2021: As per Counterpoint research realme has become world’s fastest growing brand securing its position in Top 6 smartphone vendor in the global ranking. realme secured its top sixth spot with 15 million shipments and 135.1 percent YoY growth in Q2 2021. It has been only three years since its start and it has been a notable industry.
realme had 135.1 % growth and had 15 million shipments. Along it with Samsung secured its first position with 6.3 % growth and 57.6 shipments. “In the past three years, realme has become a newborn calf making little of tiger as well as real go- getter”, said Founder and CEO Sky Li in his open letter. realme has become passionate and determined to bring extraordinary products to teenagers under 29 worldwide even though they faced wide range of unknown difficulties said CEO Sky Li.
realme started this journey as nondescript brand and has dominated all industry and customer expectations to over 61 markets worldwide. realme ranked top 5 brands in over 18 of these markets. As per sources realme claimed first place in Philippines and Bangladesh, third in Russia, fourth in India and fifth in Europe region in Q2 2021. As per data shown from firm Strategy Analytics 2021 Q2 realme became fastest brand to ship 100 million smartphones since its launch and also reached 500 units in cumulative shipments in India in Q2, 2021. realme is fastest brand to do so in India and captured fourth position in Indian smartphones market with 14.6% market share.
The brand evolved from “Dare to Leap” spirit and made bold moves in business strategy choices such as globalization from the start. The reason for realme’s success happened as realme listened to customer demand, kept ears close to ground and integrated advanced technologies in beautifully designed and user friendly products. realme phones were first in segment with 64 MP camera and first Android with magnetic wireless charging tech. These trendsetting innovation and evolution attracted young and tech savvy audience and made them fall in love with the brand.
realme is also prioritizing 5G products. According to the counterpoint market monitor service data Q2 2021 realme’s 5G share in market smartphone went up from 8.8% in Q1 to 15.9% in Q2 ranking the third position. realme leaded the Indian market in 5G smartphones shipments capturing more then 22% share in Q2 2021.
realme had 1.2 million shipment in 2018 Q3 securing 47th position, 3.2 million shipments in 2018 Q4 with 3.2 million shipments, 2.8 million shipments securing 14th position with 2.8 million shipments in 2019 Q1, 4.9 shipments securing 10th position in 2019 Q2. The success of relame emerged to 7th position with 10.2 million shipments in 2019 Q3 and finally secured 6th position with 15 million shipments to 2021 Q2.
As per Sky Li, Founder and CEO realme’s next target is to achieve 100 million target – shipping 100 million handset by 2022 and aims to complete same milestone within 2023 calendar year.
realme’s next product strategy is will make multiple products in main stream market and optimize its technological offerings. Its GT series will become premium product to explore cutting edge technology and disrupt high end segment.
Mr. Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India and Europe said, “
The key reason for realme to achieve milestones so fast happened as realme was founded with a belief to provide young people with products with leap forward performance and trendsetting design at a flexible price. Relame is supported by young but strong team and has maintained rapid growth in its markets and expand fast in newly entered markets. Realme entered one new category per month on average and paves its way towards global mindset. Starting its journey from smartphone brand, realme is in its way to a great Tech brand.”
About realme
realme is a technology brand that specializes in providing high-quality smartphones and a trendsetting tech lifestyle. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young team that has rich experience in the smartphone industry. realme is committed to offering smartphones with trendsetting designs and technologies while exploring more possibilities of the Artificial Internet of Things.
realme has launched various smartphones across all price ranges from entry-level up to flagship segments, including India’s first 5G smartphone realme X50 Pro 5G. The brand has recently unveiled India’s first smartphone with MediaTek Dimensity 800U, realme 8 series with realme 8 Pro including the ultimate 108MP Infinity Quad Camera and realme 8 with a Super Amoled Display, and realme 8 5G, India’s first 5G smartphone with MediaTek Dimensity 700 5G processor; realme X7 Max 5G India’s first smartphone with Dimensity 1200 5G Processor, realme X7 Pro 5G, realme X7 5G, narzo 30 series with realme narzo 30 5G, realme narzo 30 4G; narzo 30 Pro 5G the most powerful 5G gaming mid-ranger and realme narzo 30A, powerful budget gaming ninja. realme’s product line includes best 4G flagship – realme X3 & X3 SuperZoom, entry-level value kings – realme C11, realme C12, and realme C15; its best 64MP quad-camera phone – realme 7i, realme 7 with the world’s first Helio G95 processor and most powerful 64MP camera, and India’s Fastest Charging 64MP Flagship- realme 7 Pro. Committed to offering a smart and trendsetting lifestyle for youth, realme had introduced its UNI Smart AIoT strategy earlier in 2020. As part of its tech-lifestyle product portfolio, the brand has recently introduced the realme Watch S Series, realme Smart TV, realme Band, realme Buds Wireless 2, realme Buds Wireless 2 Neo, realme Buds Q2 Neo, realme Watch 2, realme Watch 2 Pro, realme Buds Air Neo, realme Buds Q, realme Buds Air Pro, realme Buds Air 2 with the most affordable ANC, realme Adventurer Backpack, realme 30W Dart Charge power bank, realme M1 sonic electric toothbrush, realme Adventurer Luggage, realme Tote Bag 2.0, realme Motion Activated Night Light, realme Gaming Accessories Kit, realme Beard Trimmer Series, realme Hair Dryer and the realme UI 2.0.
realme has become the top 5G smartphone brand in India with a 23% share in Q2 2021 and is the fastest brand to reach 50 million cumulative smartphone shipments in India, according to Counterpoint Research.
According to Counterpoint Hearables Report (Q2), realme emerged as the No.1 brand in the TWS market, driven by Buds Air Neo and Buds Q. TechARC has ranked realme as No. 1 Quality Smartphone Brand with the lowest repair rate as well as the highest in customer engagement.
